They’re the essence of a “Happy Place”–a great local gear shop produces its own kind of serotonin! Get to know Alpenglow Sports in Tahoe City, California.
You know what your local gear shop means to you. The walls are lined with gear to play with, and there’s a familiar staff that has never steered you wrong and always makes sure you leave stoked and satisfied. It’s where “you know they can order it for you” if they don’t have it already, and it’s the spot you can swing through on your way out of town to grab the last-minute item you need that’ll make or break the trip. For the whole adventure community, these gear shops provide an invaluable resource for beta, product knowledge, or sharing stories over a couple beers in the alley with the crew. They’re just as fun to visit and support as it is to spend time outdoors. Come along and swing into Alpenglow Sports!
SHOP NAME: Alpenglow Sports
LOCATION: 415 N Lake Blvd Tahoe City, CA 96145
YEARS IN BUSINESS: 49
SPECIALTIES: Backcountry skiing, Splitboarding, Nordic skiing, Ultralight Backpacking, Climbing, Trail running
WHAT IS ALPENGLOW SPORTS ALL ABOUT?
Alpenglow Sports is an original California Mountain Shop that has been providing locals and visitors with inspiration, local knowledge and the best gear to enjoy the great outdoors since 1973. Based in Tahoe City, we take pride in being community, socially and environmentally responsible to ensure Lake Tahoe stays one of the best places to play, visit, and live in California.
Roots In Outdoor Gear
Alpenglow Sports sells premium gear for all four seasons. We focus on human-powered backcountry exploration and quality above all else. Our selection of skiing, splitboarding, climbing, backpacking, and running gear is curated for adventures of all sizes. Athletes and community members need nutrition, clothing, inspiration, and equipment which we are thrilled to provide to our Tahoe City and Truckee communities.
Community Event Organizers
Come to a Winter Speaker Series to hear amazing stories and connect with likeminded community. Everything we do connects our customers to community and knowledge that you can use to engage deeply with your outdoor pursuits. Alpenglow Sports raises hundreds of thousands of dollars for local non-profits through our Donor Party.
Conscious Consumerism
We do not exist to sell you gear. Alpenglow Sports serves the community first by fostering a friendly atmosphere in the shop and hosting philanthropic community events. In a sea of uniformity and big box business ethics, we believe in environmental and social responsibility. More than a specialty retailer, we take pride in being a connected and invested community resource for all things North Lake Tahoe.
WHO WORKS AT ALPENGLOW SPORTS?
The floor staff at Alpenglow Sports focus on product testing and experience-based product education. We are athletes and adventurers and each have our very own staff pick products in every category that we sell. But Alpenglow Sports is bigger than just our sales staff. "Behind the scenes" is a hard working team that organize free events for our community, manages Tahoe's biggest nonprofit fundraising group, and builds our exceptional ecommerce experience.
WHO ARE YOUR CUSTOMERS?
Tahoe hosts the widest-breadth of outdoor enthusiasts, from the pros on our ambassador team to enthusiasts traveling in from all corners of the world. Our customers demonstrate exceptional loyalty, with over 6,000 members of our Alpenglow Card rebate program and nearly 4,000 in-person attendees of our events. Our customers stay engaged digitally with as many as 12,000 monthly unique visitors on our website, 8,300 instagram followers, and 13,000 email subscribers.
WHAT ARE SOME OF THE ADVENTURES AVAILABLE IN AND AROUND TAHOE?
Tahoe is home to a deep, stable snowpack, challenging mtb and hiking trails, massive wilderness areas, and climbing on world-class granite. Alpenglow Sports focuses on human-powered backcountry exploration and is a community resource for the best adventures in our area. Tahoe is an excellent jumping off point for big adventures in the high sierra and beyond.
Thanks,
Jeff Dostie
Alpenglow Sports
415 N. Lake Blvd.
PO Box 7230
Tahoe City, CA, 96145
530-583-6917
